This event could be a new product launch, webinars, new campaigns, AMA sessions, etc. Promote special eventsĪs explained earlier, you can also create a promotional video to promote an upcoming event in your professional circle. ![]() You need to make sure that your product video is short, concise, and not too pushy or salesy. Finally, you can add a link to the product page with a clear call to action. You can do this by embedding a short product tutorial video or an explainer video in your email signature. Call to ActionĪ video email signature can also help you convert your email recipients into potential customers. It will enable the email recipients to hear about your brand rather than just look at the company logo. A more efficient way to boost brand recognition via email signatures would be to include a video signature that talks about your brand. Boosting brand recognitionĭid you know that about 62 percent of business owners and marketing specialists use their email signatures to promote their brands? Generally, professional employees include a company logo alongside their email signature to boost brand recognition. ![]() Hence, it is recommended to personalize your emails using video signatures because it helps your email stand out from the rest of the crowd. This is why, with personalized videos, studies have found a 35 percent higher retention rate. With people receiving lots of emails on a daily basis, it is quite possible that they might get lost because of monotonous texts. Some of the benefits of embedding a video in email signatures are mentioned below: 1. On the other hand, if they can see your face and learn more about you via video, they are probably more likely to develop that bond and conduct business with your company. It is difficult for anyone to have a real human connection through a block of text. Benefits of embedding video in email signatures The most impactful way to convey these stories is to let the customers tell them themselves in the form of a short video. In fact, top sales performers always incorporate the best elements of customer anecdotes to persuade their leads. Testimonial VideoĪs B2B salespeople know quite well, customer testimonials can make all the difference in swaying a prospect’s mind in your favor. Keep it to a few seconds so you can simply highlight the important features and tell your prospects precisely what they need to know about your business. These videos help your email recipient learn more about the product or service that you offer. With this type of video, you could include in your email signatures is an explainer video. Besides, highlighting the top features is the fastest way to grab attention. If you include a product tutorial video in your email signature, it will save your recipients the time and effort of navigating to the same information on your website or other resources. It is an essential part of the video-powered sales process. It is also a great way to highlight the effectiveness of your product to new potential clients. Product tutorial videoĪdding a product tutorial or demo in your email signatures can help your recipients learn how to use your product efficiently. This is especially beneficial if your whole team embeds the promotional video into their email signatures. You can increase the hype about your upcoming product or event among all your email recipients just by embedding a special promotional video into the email signature. Video email signatures are a great way to promote your new product or an upcoming special event. This also helps you showcase all the important information that you want to highlight in just a couple of minutes. A better idea would be to include a short and sweet introductory video in your email signature to build that human connection and trust with the recipients. Most professionals include a photo of themselves in their email signatures, but it is difficult to develop a connection with just a photo. ![]() Here are some of the ideas for video email signatures that you can include in your video signature: 1. You should choose the one that highlights the most important thing that you want to showcase to your email recipients. There are lots of great video options to embed in a video email signature. ![]() What kind of videos can I include in my video email signature? Continue reading the following blog post to learn everything you need to know about video email signatures.
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